Brandweek: The Wearin' o' the Green

Another quote, this time in a BrandWeek article on Green marketing of organics and clothing:

As Ivan Storck, owner of, put it, there is a triple bottom line: people, planet, and profit, and the people part of the equation must come first. "Sustainability means more than being eco-friendly," he said. "Sustainability also means you're in it for the long haul."

Congrats also to Jerry Savage, and his new company Research-Sight - lots of great quotes from him in there. Thanks to Sandra O'Loughlin for interviewing us.

Ivan Storck

Web Developer, Teacher, Entrepreneur. Co-founder of Sustainable Websites, Code Fellows, and Aerobatic. Ivan lives in Seattle and enjoys paddling his SUP, spending time with family, and traveling.